Your goal.
Your rates.
Your number.
Nothing here is assigned. The income you need runs backward through the conversion rates you have actually measured — after the brokerage split, the cap, the team’s share, the fees, your overhead and what you owe in tax — and lands on what today has to be. Leaders see the same derivation for every agent they carry.
12
Set the goal, and this number follows. It is arithmetic, not opinion — the working is shown underneath.
Keeping $60,000 needs $122,556 of gross commission. You cannot close part of a deal, so the plan rounds up to 11 closings at $12,000 each — $132,000. Spread over 250 working days. Conversion rates start on industry averages, then adjust to each agent's own measured results.
Assumes 85/15 to a $12,000 cap, 10% to a team, $15,600 of overhead and a 25% tax set-aside. Your own terms replace all four the moment you set up a plan.
| Take-home | $60,000 | your goal |
|---|---|---|
| Gross commission income | $132,000 | + splits & costs |
| Closings | 11 | ÷ $12,000 ea |
| Under contract | 28 | ÷ 40% close |
| Appointments | 59 | ÷ 48% contract |
| Conversations | 843 | ÷ 7% set |
| Contacts | 2,810 | ÷ 30% reach |
| Per working day | 12 | ÷ 250 days |
A whole business plan
Your split, your cap, your team's share, your fees and your overhead. It ends at what you keep, not at gross commission — and it says what your first closings pay for before anything is yours.
That holds you to it
One number every morning, and a commitment each week in your own words. The activity behind it is pulled from your CRM, so there is nothing to round up and nothing to argue with.
And says what to fix
Which stage of the funnel is actually leaking, what each lead source costs you per closing, and whether the year still lands from where you are standing today.
- Built for
- Solo agents and team leaders
- Input
- What the year has to leave you, after everything
- Output
- One daily contact target, and what it is worth
- Knows
- Your split, cap, team share, fees and overhead
- Capture
- Follow Up Boss nightly · manual any time · more CRMs coming
- Answers
- Breakeven, cost per closing, will this year land
What $120,000 of gross actually leaves
Real terms, from a real agent: 85/15 to Real’s standard $12,000 cap, plus 10% to the team on every deal with no cap, and a tax bill that is not optional. Every other tool in this category stops at the first line and calls it income.
| Gross commission income10 closings | $120,000 |
| Brokerage splitcapped | ($12,000) |
| Team split10% of gross | ($12,000) |
| Brokerage feesannual + per transaction | ($2,105) |
| Overhead — runs regardless | ($10,800) |
| Overhead — scales with volume | ($4,800) |
| Business profit | $78,295 |
| Your tax set-aside25% — your own estimate | ($19,574) |
| What you keep | $58,721 |
$58,721
49¢ of every gross dollar — on good terms, at a normal volume. The largest single line here is not the brokerage split and not the team’s share. It is the tax set-aside, and no plan built on gross commission has ever shown it to you.
The set-aside is an estimate you set with your accountant. Kanril does not give tax advice.
Set your terms once, and the year answers back
Your split, cap, team share, fees and overhead go in once. These four fall out of them, and they move whenever anything about your year does.
49¢
of every gross dollar, at this volume on these terms.
2 closings
$17,200 of gross pays for the business. Nothing before that is yours.
$80,000
of gross commission — around closing 7. After it, every dollar splits differently.
$7,650
net, at 10 closings. Not the commission — what reaches you.
A closing before the cap is worth $6,750 to you. One after it is worth $7,650. The same work, $900 apart — and which side of that line you are standing on is the difference between a fourth-quarter push being worth it and not.
One screen, one instruction
Not a dashboard to interpret. The number, how far through it they are, and nothing else competing for the first minute of the day.
Thursday, 28 August
Today
One number. It came from your goal and your rates — the only way to change it is to change the goal.
Today requires
12
derived from your goal
Logged today
7
5 to go
Income closed
$62,000
$108,000 goal
Standing
On plan
1,986 of 2,040 to date
12
contacts
7 logged · 5 to go
Try it — the ring and the standing move with it. In the real thing most of this arrives from Follow Up Boss overnight. On any other CRM you log it here in seconds — more integrations are coming.
Four steps, once a year and then every morning
A number the leader assigns gets argued with. A number that falls out of the agent's own goal and their own measured rates does not — it is arithmetic, and the only way to change it is to change the goal.
- 01
Say what you keep
The income the year has to leave you, after everything comes out of it.
- 02
Run it backward
Through the splits and the costs, then through their measured rates, stage by stage.
- 03
Get one number
Contacts today. Not a dashboard, not a report — one instruction.
- 04
Diagnose weekly
The leader sees where the funnel narrows, and what to do about it.
Every plan stops before the money reaches you
Every coach will tell you a plan written in December is forgotten by February. They are right, and they say it themselves — it is the most agreed-upon sentence in this industry. It is also not the problem worth solving.
The problem is where the arithmetic stops. Most plans stop at gross commission. The best of them stop after the splits but before tax. One stops after tax but before the splits. Every one of them ends on a number the agent cannot spend, and then the year is run against it.
Kanril runs the whole chain — split, cap, team share, fees, overhead and what you owe in tax — and then runs it again every morning.
- Tom Ferry · Icenhower
Both start at gross commission. Icenhower's own budget template states plainly that it excludes personal income tax.
- Keller Williams — the MREA model
The most rigorous economic model in the industry. Starts from net income, divides by 41.6% — and stops before personal tax.
- Brian Buffini
The only major worksheet with a tax rate in it. Has no brokerage split, cap or business expense line anywhere in the chain.
What a leader sees on Monday
Same team, same week, opposite prescriptions. Pick an agent — a leaderboard would have shown one number and taught nothing.
This week
Team
Team diagnosis · this week
$132,000team GCI closed
Activity is well above target. The leak is appointment → under contract at 11% against a team rate of 48%. More calls would only exhaust the one stage that isn't broken.
Next action. Sit in on the next two buyer consultations.
Six rules the system is built on
- 01
Plan the net, not the gross
Between commission and income sit a split, a cap, a team, a fee on every deal and overhead that runs regardless. Every other tool stops at the first line and calls it income.
- 02
Capture, don't ask
Activity is pulled from the CRM wherever it can be. What has to be typed is typed once, the day it happens — never reconstructed from memory a week later.
- 03
Derived, not assigned
The daily number falls out of the agent's own goal and their own rates. Nobody argues with their own math.
- 04
Diagnose the leak
Find the constraint and work the constraint. Every funnel narrows in a different place.
- 05
Private by default
Each agent sees themselves against the standard, never a public ranking.
- 06
Every flag has a next action
Accountability without coaching is surveillance, and agents feel the difference within a week.
Published, per seat, cancel any time
An agent pays for their own number. A leader pays for the diagnosis across a roster. No setup fee, no annual contract, no demo required to see what it costs.
Free during early access — no card required
Solo Agent
$39
per month
For the individual agent running their own year.
- Plan from take-home, not gross commission
- Your split, cap, team share, fees and overhead
- Breakeven, and what one more closing is worth
- One derived number every morning
- Follow Up Boss capture, or log it in seconds
- Cost per closing by lead source
Team Lead
Most teams$149
per month + agent seats
For the leader accountable for a roster.
- Everything in Solo Agent, for you
- Funnel diagnosis per agent, not a leaderboard
- A prescribed next action on every flag
- Contribution per agent, net of what it costs to carry them
- A team goal reconciled against what the roster has committed to
- Agent seats: 1–5 at $29, 6–15 at $24, 16+ at $19
Team Lead is $149/mo base and includes your own agent plan. Agent seats are tiered: 1–5 at $29 each, 6–15 at $24 each, and 16+ at $19 each, billed to you. Five agents is $149 + 5 × $29 = $294 a month.
A new agent needs a sequence, not a quota
Hand someone a year’s daily number in week three and you have measured them against a year they have no evidence for. They need the next first instead.
Six milestones, in order, each one derived from activity already captured. Nothing here is ticked by hand — a checklist somebody ticks measures their optimism, not their week.
Read the agent on the right. Three months in, contacts well ahead, twenty conversations done — and no appointment set a month after one was due. Their daily number is being met. More calls would not fix this, and a leaderboard would have shown a green row.
That is the difference between accountability and coaching, and it is the whole reason a leader can promise a new agent something real on day one.
Your first six months
An annual plan measured in week three says you are behind. It isn't wrong, it just isn't useful yet. These are, in order.
First appointment set was expected by month 2 and it is month 3. That is the conversation — not the daily number, which is fine.
- First 100 contactsdone · month 0
- First real conversationdone · month 0
- Twenty conversationsdone · month 1
- First appointment setexpected by month 2The first time the ask worked.
- First agreement signedby month 3Someone chose you. This is the one that changes how the job feels.
- First closingby month 4Paid. Everything after this is repetition, not proof.
3 of 6 reached, 3 months of ramp left. The months are a convention, not a measurement — the shape every ramp curriculum teaches, set deliberately generous. Once this team has enough of its own hires to read, its real curve should replace them.
New agents don't quit because they're poor
They quit because they're lost — no idea whether they're doing enough, no idea what to fix, and no feedback until a quarter has already been wasted.
Get startedYou'll know your number every single morning, you'll know exactly where it came from, and you'll know what the two of us are working on together this week. Not a plan you write in December and never open again.